Harrodsburg, KY (6 May 2008) – Shaker Village of Pleasant Hill, the nation’s largest restored Shaker community, today announced the launch of its new marketing campaign, My Favorite Kentucky Place. A new television spot features actress and Kentucky native Ashley Judd proclaiming Shaker Village as her favorite Kentucky place. Ms. Judd encourages viewers to visit MyFavoriteKentuckyPlace.org to learn why the village is special to her and so many others.
The 30-second spot, produced by Michael Breeding MEDIA, began airing on April 28 with a summer-long schedule of commercials running on local ABC and CBS affiliates in Cincinnati and ABC and NBC affiliates in Louisville.
The television campaign is supported by the launch of Shaker Village’s new micro-site, www.MyFavoriteKentuckyPlace.org. The user-generated content site incorporates a two-minute video narrated by Ms. Judd and allows guests to share their fondest Shaker Village memories and pictures. The integrated marketing campaign also features an interactive CD targeting group travel planners and the media.
Shaker Village also announced the introduction of its expanded official website, www.shakervillageky.org. The new Download Center contains a Featured In page showcasing articles that highlight the village, including recent features in Country Living and Real Simple Travel. Other site expansions include new Recreation and Bring Your Group pages.
"We’re very excited about this campaign," says Jennifer Broadwater, Shaker Village marketing services manager. "Many, many people, from all over the country love Shaker Village for so many different reasons. The My Favorite Kentucky Place campaign underscores this point and then provides an outlet for people to share their favorite Shaker Village stories with others."
The interactive campaign was designed to enhance brand image, capture new guests and promote guest loyalty while building on the storied property’s history of hospitality. It repositions Shaker Village of Pleasant Hill as a one-of-a-kind overnight destination and represents a new direction for the village’s advertising, introducing highly visual graphics with eye-catching videos and flash shows.
Shaker Village of Pleasant Hill is owned and operated by Shakertown at Pleasant Hill, Kentucky, Inc., a nonprofit 501(c)(3) educational corporation. It is listed on the National Register of Historic Places and designated as a National Historic Landmark from boundary to boundary by the U.S. Department of the Interior.
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